Coach Development

Purpose:

The purpose of developing coaches systematically through our coach development process is to professionalize the fitness industry.

Our mandate is threefold:

1. Get students more fit than they have ever been and keep them fit for the rest of their lives
2. Train apprentice coaches and business owners to become independent entrepreneurs and excellent at their profession
3. Increase revenue per hour worked so fitness trainers earn comparable wages to other professionals (comparable wages to lawyers, engineers, accountants)

Quick Program Overview:

Once students reach our fitness benchmarks and become competent in the 30-40 movements of CrossFit, they become eligible to become an apprentice coach.

As a Junior apprentice, students start out by shadowing senior coaches during group classes and personal training sessions.

After shadowing three cycles of 15 personal training sessions with three different individuals or groups of individuals, apprentice coaches will graduate to a Senior B level apprentice start working with their own students. As a Senior A apprentice, the Senior coach will continue to oversee each training session.

Once an apprentice has 10 students of his own, he will become a Senior B apprentice, at which point he is ready to work with students on his own. When he has 25 student of his own, and he passes 5 written exams, he will be eligible to graduate to an Associate Coach.

By the end of the program, apprentice coaches will be self-sufficient entrepreneurs and strength and conditioning professionals with practical knowledge in the areas of CrossFit, anatomy, exercise physiology, mobility, injury prevention and nutrition.

Programs Requirements:

We offer three in-house apprentice diploma programs – Junior apprentice, Senior apprentice and Associate coach – and one ‘fast track’ program for out-of-province or international students.

In-House Junior Diploma Program Admission Requirements and Duties (6 months-1 year):

• 19 yeas old
• 6 months of CrossFit experience (must go through 15 personal training sessions and 4 months of classes during this time)
• Shadow and assist instructors with group classes
• Shadow and assist instructors with one-on-one personal training
• Study and learn coaching cues for all CrossFit movements
• Learn basic nutrition, assist with prepping food logs, assist with keeping students on nutritional goals
• Learn basic anatomy
• Learn basic exercise science
• Learn Madlab Group business model and free market system
• Complete reading list (various books, articles, papers)
• Bring three friends to train (at this point, apprentice will take on more coaching responsibilities)

In-House Senior A and B Diploma Program Admission Requirements and Duties (1 to 2 years):

• 19 years old
• Completion of Junior Apprentice Program or Fast-Track program
• CrossFit Level 1 certification
• Assist instructors and begin to lead group classes
• Assist instructors and begin to lead one-on-one personal training sessions
• Help with and eventually take the lead on programming workouts for group classes
• Pass five written exams in the following areas: Nutrition, Anatomy, Exercise Science, Coaching Cues, Madlab Group Business Model
• Host a minimum of two community events (social functions, charity events, or fitness-related seminars or workouts)
• Host client feedback meetings bi-annually with students
• Must have 10 students (and gross $2,000 per month) to graduate from Apprentice Level A to Apprentice Level B, and 25 students (and gross $4,000 per month) to graduate to Associate Coach

In-House Associate Coach Admission Requirements and Duties (2-5 years):

• 19 years old
• CrossFit Level 1 certification
• Completion of Junior and Senior apprentice coaching diploma programs
• Lead group classes (7 per week)
• Lead personal training sessions
• Program group classes with an instructor
• Host student feedback meetings
• Develop a business within CrossFit Vancouver
• Host social events and/or fitness-related seminars/workshops
• Write a research paper in a health and fitness-related field

Fast Track Apprentice Program (3-6 months):

• 19 years old
• CrossFit Level 1 certification
• 6 months minimum Crossfit Experience

The Fast Track program is for students who come to CrossFit Vancouver from out-of-town. The program is a combination of the Junior and Senior apprentice diploma programs.

Program Costs:

Please email info@madlab.ca for more information

Coach Compensation Model:

Our apprentice coaches and instructor coaches are independent contractors who are paid strictly by their performance. In other words, they receive a percentage of the revenue their students pay. Their percentage depends on the level of Apprentice they are.

Junior Apprentice:

• 0%

Senior Apprentice A:

• 20% (if student is given to them by an instructor coach)
• 30% (if student is a referral)

Senior Apprentice B:

• 30% (if student is given to them by an instructor coach)
• 40% (if student is a referral)

Associate Coach:

• 40% (if student is a walk-in or from the website)
• 50% (if student is a referral)

Instructor/Partner Coach

• 50% (if student is a walk-in or from the website)
• 60% (if student is a referral)